Stop searching for the perfect alternative to toxic hair straighten treatments because Ippodaro has the answer with Oway H-Straighten! This treatment performs so well, offering the hair a smooth, frizz-free, polished look, while reducing excessive unwanted volume. Not only does it actually perform well, it's created with 87.17% of naturally derived ingredients, including coconut, date and avocado oils. No harsh smells here. It's a total olfactory bouquet of Lemon, Nettle, Jasmine, Pink Pepper, Peony, Labdanum, Cedar, Cane Sugar, Musk. The fragrance mixes fresh floral and fruity notes with sweet and enveloping musky ones.
Many of the toxic types of treatments contain formaldehyde (a cancer-causing toxin), or produce high levels of it during the treatment. That's where Oway H-Straighten soars above the others, containing no formaldehyde and any that is produced by it, is an extremely small percent, recognized by the World Health Organization as a level that is considered safe for humans!
You may be wondering why frizz happens in the first place. There are a few main causes:
- Hair dryers and straighteners: using hot tools at excessively high temperatures can stress hair, giving it a “straw” effect.
- Climatic factors (humidity, wind, exposure to sun, sea salt, seasonal changes)
- Physical and psychological health (eating disorders, emotional stress, etc)
- Lack of hydration
If you love your curls, but hate the frizz – this is for you! If you have straight or wavy hair with lots of frizz – this is for you! It's important that hair in general is acidic, versus alkaline. Combining the acidic PH, the coconut and avocado oils and the action of heat, give a new structure to the amino acid bonds in the hair, which makes it more malleable and manageable when styling. The Dock extract remineralizes the hair fiber, while the Mullein extract provides extreme brightness. Lastly, the Date oil balances the lipid component of the hair, making it smooth, shiny and soft, visibly and physically healthier! A single product, a double action, depending on the type of hair and on the desired result: perfect smoothness, easy hair beauty routine!